Sustainability has become one of the fundamental pillars of the strategy of Zedis. For the purposes of fulfilling...
THE ROLE OF CUSTOMER EXPERIENCE IN THE TOBACCO SECTOR
The tobacco sector is probably one of the hardest ones for the head of marketing in any of the...
THE CHALLENGE OF SUSTAINABLE DEVELOPMENT IN THE RETAIL INDUSTRY
1. For some years now we have found ourselves dealing with a products and services communications and marketing model...